October 9th, 2014

SPEAKERS

Click or touch speaker names to see a full bio

Carolyn Wente

Keynote Speaker
Fourth Generation Winegrower and Chief Executive Officer


Carolyn Wente

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Carolyn Wente is one of the driving forces behind the expansion and growth of Wente Family Estates’ portfolio of wines. She was also instrumental in the development of the Wente Family’s lifestyle business, which has brought Wente Vineyards renown worldwide and attracted visitors from all over the world. Today, Carolyn works with fourth and fifth generation family members and company executives to continue the growth of Wente Family Estates and their portfolio of wines.

There are very few family businesses that survive past the third generation. I am proud to be a member of the fourth generation in a successful and growing family business in a very competitive global environment. Through my nearly 30 years in the business, I have built relationships with employees, customers and consumers. We are still a relationship-based business, so having visible family leaders who are in it for the long run is extremely important, says Carolyn.

Michael Fox

Panelist
Vice President of Brand & innovation, Safeway Consumer Brands


Michael Fox

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Michael Fox joined Safeway in 2012 and currently leads strategy, marketing and new product development for the company’s store brand portfolio. He leads a portfolio of over 20 brands and a team of 50 marketers.

He comes to Safeway following 8 years with PepsiCo – Frito-Lay North America. He held several marketing leadership positions at PepsiCo, most recently serving as senior director of strategy and marketing for Growth Ventures – Frito-Lay’s corporate ventures group – where he led a business model innovation program that took the company into new consumer segments, channels and areas of the store. He also led several brands during his tenure including Frito-Lay’s 2nd and 3rd largest brands: Doritos & Cheetos as well as the fastest growing brand in the portfolio: Stacy’s.

Matt Sitomer

Panelist
Account Director, VaynerMedia


Matt Sitomer

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After abandoning an earlier academic path in Experimental Psychology, Matt Sitomer found his way to the online / brick-and-mortar retailer Wine Library in Springfield, New Jersey, where he wore many hats ranging from customer service to in-home wine tasting to email and social marketing. In 2009, Wine Library’s Director of Operations Gary Vaynerchuk created VaynerMedia, a social-first digital agency, bringing Matt along as a founding employee. Today, VaynerMedia works with over 90 brands and employs more than 400 people in 3 cities. As an Account Director, Matt offers strategic counsel to Fortune 500 brands on digital and social media strategy, with a focus on native brand storytelling via established and emerging platforms. He has worked with numerous brands across verticals including consumer packaged goods, entertainment, automotive, and retail.

Matt recently spent 18 months acting as an emissary to the burgeoning tech community in Las Vegas, Nevada, and relocated to Southern California with his wife in 2014 to help open VaynerMedia’s Los Angeles office.

Mark W. Schaefer

Keynote Speaker
Blogger, Speaker, Educator, Business Consultant, and Author


Mark W. Schaefer

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Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence, which was named one of the top business titles of the year by the American Library Association. His latest book is called Social Media Explained: Untangling the World’s Most Misunderstood Business Trend.

Steve Heimoff

Panelist
Director of Wine Communications and Education, Jackson Family Wines


Steve Heimoff

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Steve Heimoff fell in love with wine after moving to San Francisco to attend graduate school. Between 1989 and 2014, he wrote for Wine Spectator and Wine Enthusiast magazines, becoming California Editor at the latter until moving on to Jackson Family Wines, where his title is director of wine communications and education. He lives in Oakland, California.

Katie Myers

Moderator
Communications Manager for the Americas, Nomacorc


Katie Myers

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Katie Myers is the chief storyteller for Nomacorc’s corporate blog (Nomacorc.com/blog) and leads Nomacorc’s marketing communications for New World wine producing countries. A seasoned brand marketer with an agency background, she has judged wine and packaging competitions around the world. She travels extensively to educate the trade, gather market insights and (naturally!) taste wines. Follow her on Instagram and Twitter @KatieDrinksWine.