Honoring Excellence in Wine Marketing
For too long now all the glory went to the packaging designers. They have their award shows but this one is for you.
For all the folks who dream up immersive wine experiences . . . who hatch viral social campaigns . . . who style the websites and tell the stories that bring each brand to life, The Vinnies is for you.
It’s Year One of this award so we can’t look back and say, “How could they not have given Paul Masson the gold?!” We can only look forward, to the work and the winners yet to be discovered.
Our goal is threefold: to summon a body of marketing innovation that can serve as inspiration for our peers, to recognize the best marketing minds in the business, and to make our moms proud. So c’mon, enter.
The Vinnies offers four categories this year: Print, Digital, Experiential and Integrated. Your work may not fit neatly into any single category but instead might cross over into several of them. We understand. Pick the category you think best represents the work. If, upon reviewing the entries, the judges feel differently, they will re-categorize your work to give it the best chance of winning. Hey, we’re on your side.
Here’s an example of an integrated campaign and what we might like to see for your entry submission. Just sayin’.
Any work released during the 2017 calendar year is eligible. Materials may have been introduced earlier, but if it ran in 2017 it counts.
HOW TO ENTER
Vinnie Awards entries are judged by some of the brightest and most experienced leaders in the business. That said, if you want to win, you’ve got to capture their imagination.
Start with a crisp description of the problem you were solving. What was the objective? What challenge did you have to overcome? The context is what defines the degree of difficulty. For example: “Our objective was to drive traffic to our Temecula tasting room on Tuesdays.” Or: “The label designers used up all the budget so all we had to launch the brand was an Instagram influencer not named @Kardashian.”
Then describe what made your solution effective if not unexpected. If the work yielded results, by all means share them. In any event, be concise. Entries that are long on words and light on substance will leave the jurors thinking the campaign was, too.
Maybe this wasn’t your year. Maybe the girl in the next cube over got all the really good projects. And maybe, just maybe, you’re a big enough person to recognize that. Why not nominate her? Karma, baby.
Click the Nominate button below to let us know about work that you think is the bomb.
The Vinnies Jury is comprised of a team of marketing experts from inside and outside the wine industry-each with decades of experience across brand strategy, advertising, digital, social, consumer and business marketing.