THE WINE MARKETING EXCHANGE:

Meaningful engagement, significant opportunities

The Exchange is a forum organized by Vinventions. Now sponsoring our tenth event, we bring together marketing leaders from across the wine industry to discuss current and future trends in selling and marketing wine. But mostly, it’s an opportunity to connect with others in our field to share ideas and grow as individuals.

While we focus on wine, we draw thought-leaders from many industries for their varied perspectives. We also invite select suppliers to participate in panel discussions or for presentations. Access to our events is by invitation only and we limit attendance to foster as much dialog as possible.

Here’s a look at some of the topics we cover:

CONSUMER ISSUES & INSIGHTS

Demographic profile of wine consumers. Drivers of purchase at retail and on premise. Industry trends based on heavy and frequent consumers or consumer segments like Millennials.

BRANDING

How are new brands created? How are existing brands refreshed? When is it time to let a brand die? What are the best practices for testing new ideas and bringing them to market?

PACKAGE DESIGN & INNOVATION

Which design trends from other product categories (perfume, fashion, electronics) might inspire wine packaging graphics and design? How would Steve Jobs have disrupted the wine industry?

SUSTAINABILITY

View on sustainability in wine from consumers, trade, distributors. What is its impact on business? Who is out in front on this topic?

RETAILERS, DISTRIBUTOR AND IMPORT/EXPORT ISSUES AND CONCERNS

How can brand management do a better job of serving the needs of different partners along the wine marketing value chain? What’s the right shelf strategy for you? What don’t retailers want from you?

GLOBAL PERSPECTIVES

What can we learn from trends in markets outside of the U.S.? What consumer acceptance issues are U.S. brands facing abroad? How do imports impact pricing and marketing here in the U.S.?

NEW TOOLS FOR RESEARCH & MARKETING

What is the appropriate role of social media? What are the best ways to measure and value online conversations? How can wineries optimize for mobile?

MISSION

The mission of The Exchange is to improve the marketing of wine by creating a forum for the sharing of ideas related to wine marketing. We bring insightful thought leaders from within and outside the industry together to provide their perspectives to a select and limited audience of industry professionals in a commercial free setting.