April 30th, 2015
Click or touch speaker names to see a full bio
Dr. Howard Moskowitz
Chairman, Mind Genomics Associates
Chairman, iNovum LLC
Dr. Moskowitz is a well-known experimental psychologist in the field of psychophysics and creator of world-class market research technology. In 1969, Dr. Moskowitz earned a Ph.D. in Experimental Psychology from Harvard University. He graduated Phi Beta Kappa from Queens College (CUNY) with degrees in mathematics and psychology.
Dr. Moskowitz founded Mind Genomics Associates in 2014 to promote the development and use of the new science of Mind Genomics. The science creates an archival and action-oriented database for knowledge about how people think about the aspects of their daily life. The science is used in business to drive 1:1 sales and marketing, and in social research to understand what is important, and what should be communicated to citizens of a country for socially relevant issues. Dr. Moskowitz is also chairman of iNovum, a consulting firm which provides innovative, customized predictive analytics for a variety of organizations, using the Mind Genomics platform.
Founder and Chief Executive Officer
As an innovation thought leader, inventor, author and speaker, Tony Ulwick has changed the way the world’s leading companies innovate. Tony is the pioneer of jobs-to-be-done theory and the inventor of Outcome-Driven Innovation® (ODI), a powerful innovation process with a documented success rate that is 5-times the industry average. Tony has been awarded 11 patents for his game-changing innovation practices, which are designed to help customers get a “job” done better and accelerate growth.
Tony began his career with IBM’s PC division in 1981. Witnessing the failure of the PCjr, Tony was inspired to develop a better approach to innovation. Since founding the innovation consultancy Strategyn in 1991, he and his global team of ODI practitioners have led strategy engagements with over one-third of the Fortune 100, helping them generate billions of dollars in revenue growth.
Tony is the author of the best-selling book What Customers Want and additional articles on ODI published in HBR and MIT Sloan Management Review. Through his involvement in hundreds of innovation initiatives, Tony has helped companies reinvent underperforming products, create new business models, and build and implement company-wide innovation programs. His work is cited in hundreds of publications.
Today, Tony is Strategyn’s CEO and an active innovation advisor to dozens of the world’s leading firms. His counterintuitive views have changed the way academics and executives alike think about growth strategy and product innovation./p>
Global Digital Advisor
Stephen D. Rappaport is Global Digital Advisor for Sunstar, Inc. a diversified Japanese company, where he works across all business units and brands on digital marketing strategy. As Senior Consultant for Stephen D. Rappaport Consulting LLC he devises brand growth strategies that are grounded in consumer insights developed through the research traditions of mind genomics and cognitive economics.
Prior to Sunstar and forming his consultancy, Rappaport was Knowledge Solutions Director, head of the Knowledge Center and member of the Executive Team for the Advertising Research Foundation, a trade association focused on the contribution of research to brand growth. His career includes positions in global communications firms, entrepreneurship, and management consulting. He is a specialist in digital technologies and strategy who has authored three books on the subject: The Digital Metrics Field Guide (April 2015), Listen First: Turning Social Media Conversations into Business Advantage (2011), and The Online Adverising Playbook (2007). The last two are considered standard works in the field.
Chief Marketing Officer, Wine & Spirits Division
Chris Fehrnstrom is chief marketing officer (CMO) of the Wine and Spirits division of Constellation Brands, the world leader in premium wine. He oversees the company’s marketing efforts for an impressive array of brands such as Robert Mondavi, Clos du Bois, SVEDKA Vodka, Black Velvet Canadian Whisky, Kim Crawford, Ruffino, Black Box, Toasted Head, Mark West and The Dreaming Tree.
Fehrnstrom joined the company in 2002 as senior vice president of marketing for Icon Estates, the fine wine and luxury wine division of what was then called Constellation Wines U.S. He was appointed president of Icon Estates in 2006 and became responsible for overseeing all sales, marketing and production activities. In 2008, he was appointed President of VineOne, the premium and super-premium wine division for Constellation Brands. In 2009, he was appointed CMO of the newly consolidated Constellation Wines U.S. which in 2012 became Constellation Brands, Inc.
Communications Manager for the Americas
Katie Myers is the chief storyteller for Nomacorc’s corporate blog (Nomacorc.com/blog) and leads Nomacorc’s marketing communications for New World wine producing countries. A seasoned brand marketer with an agency background, she has judged wine and packaging competitions around the world. She travels extensively to educate the trade, gather market insights and (naturally!) taste wines. Follow her on Instagram and Twitter @KatieDrinksWine.